Eggs. The New Meat.
Out of snacks and out of food in the refrigerator, I ventured out into the Beijing cold today. The city usually warms up a bit in the afternoon, so I held out until 2pm before hunger drove me out. Nothing much was amiss in the local supermarket until I came upon eggs in the vegetable aisle. Curious no doubt, but not nearly as mysterious as the packaging. The eggs were wrapped as if they were meat – in a Styrofoam tray and in plastic wrap. I cannot imagine how they are transported without breaking – that would be a sight to see! As you can see from the picture below, the eggs are sold by the pound, the same way meat is sold in the US – so each dozen eggs has a slightly different price. That actually makes a lot of sense, but shipping eggs in seranwrap sounds a bit more challenging. What a business opportunity – there are 1.2 billion Chinese people out there who have yet to see the light of egg cartons!